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Crisis Communications and Media Relations

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Crisis Communications and Media Relations

16

CEAPs

BCP COMMS
Duration: 2 days of instruction (8:30 a.m. - 5:00 p.m.)

Certificate of Completion provided
16 Continuing Education Activity Points (CEAPs) may be awarded towards recertification if applicable

Cost: $995.00

Description

Communicationsandmediatrainingforresilienceprofessionals
Lookingtostrengthenyourmediaskills?Wonderingwhattosayandwhatnottosayduringthepandemicorduringanyotheremergencyorcrisis?Thistwo-dayworkshopcoverseverythingyouneedtoknowtocommunicateeffectivelywiththemediainthis“newnormal”andbeyond.Innovativeandinteractive,theworkshopincludespresentations,casestudies,videos,opendiscussion,aswellasgroupactivitiesandexercises.

SEEYOURSELFINACTION:Tohelpparticipantsgaincomfortinfrontofthecamera,one-on-oneinterviewsandamockpressconferencewillbeheldandrecordedforin-classreview,withclipsprovidedtoeachparticipantafterwardsfortheirownpersonalreviewandreference.

Objective

At the end of this course, you should be able to:
1. Understand the importance of communicating quickly and effectively during an emergency
2. Know the top crisis communications tips and tools of the trade
3. Communicate more effectively, both internally and externally, during an emergency or crisis
4. Speak confidently to the media and public in various settings, including one-on-one interviews, media scrums, Zoom and other online interviews and press conferences
5. Pass the 20-question multiple choice exam

Outline

- Crisis communications principles, priorities, and fundamentals
- Communicating to and with the media
- The role of the media during a crisis
- Social media and emergency management
- The spokesperson’s role during a crisis
- Statements vs. news releases vs. press conferences
- Common mistakes when dealing with media
- Media “traps” and how to avoid them
- How to handle a live interview
- How to handle a Zoom or other online interview
- How to handle a press conference
- Mock press conference exercise (offered during classroom training, not online)
- Exam/knowledge check (20-25 multiple choice questions)

** The course also focuses on the new era of Emergency Management & Crisis Communications, including new and emerging cybersecurity, terrorism, civil unrest, health emergencies and other growing risks and associated crisis communications considerations.

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